Photography Outside the Comfort Zone
What is the secret to make a great photograph? Photographer Arthur “Weegie” Fellig supposedly once said as answer: “f8 and be there”. It took many years for me to understand the deep truth in this sentence. I have been taking photographs since my late father gave me my first rangefinder camera ca. 40 years ago, and I’d say I had mastered the fundamentals of exposure by the age of 12 as an enthusiastic member of our high-schools photo club. Not so difficult to take a decent picture. But as the years went by and digital cameras evolved, it became clearer and clearer: It’s not the technical issues. It’s not only having a good eye for composition. It’s the being there that counts. If you are not there, you’ll not make the shot. Period. Getting out of my comfort zone to get the interesting shot became my photographical niche. Nature and wilderness, developing countries and crisis regions became the main focus of my work. Since then I’ve combined it with a storytelling service that ranges from photography and videography to wholistic documentary content production, including editorial services. It all revolves around a common theme:
Get out of the bubble. Feel the atmosphere. Get the shot. Tell the story.
Academic and Professional Background
I got my academic training as a biologist at the Universities of Göttingen and Miami. Later I have been working in PR and Marketing since 1999 - first as a communications consultant and later as a managing director for fischerAppelt, one of the leading PR- and advertising agencies in Germany. In 2013 I started my own visual storytelling business, the newly founded Themenbüro, in close cooperation with Frankfurt based creative advertising agency Vier für Texas, where I’m a managing director.
Photography, Video and Writing
My photographic work is primarily of documentary nature, while I believe that aesthetics and composition are just as important in narrative work as they are in fine art. Written, editorial formats and Video are other important ways for me to report more complex stories.
Development Topics and Crisis Regions
I am interested in a broad range of issues, often revolving around crisis- and development topics in the Middle East and Africa, but also covering social and environmental themes around the world. As a biologist, my second great interest is nature and wildlife.
Activities for sustainable development
Peace, social justice and environmental protection are cornerstone topics of my personal compass. In my sparetime I have been active in the coordination team of Think Tank 30, later as a board member of the German Association of the **Club of Rome **and as a member of the Scientific Advisory Board of the Goethe Institute. I have recently helped to publish the German Climate Action Plan of **GermanZero **as a Chief Editor.
As a consultant and workshop facilitator with 20 years of experience, I work for a wide range of agencies, government institutions and private sector companies when it comes to
- Communications concepts
- Multimedia Storytelling
- Workshop Facilitation
Please direct your written business Inquiries at